For the title, when applied to the trailer We want to create a small animation within the title, this technique was seen before in the B-movies, such as " Invisible Invaders", and consist in have the normal version of the title, which will then become transparent. only visible by the glow around it or the outline of the font. Just like this:
For a better idea of what I'm trying to achieve here is the trailer.
Invisible Invaders trailer:
Finally, to mention colour, the coloured version is to be used in the Poster and concept layouts, where the B&W version will be used in the final animation.